Pack your bags—you're headed to Hogwarts™️! Platform 9 ¾ blends quintessential Harry Potter™️ iconography with a unique colorway of teal, raspberry, coral and white... all set against an elegant navy background! Harry Potter fans will love meaningful Platform 9 ¾ details like a London-to-Hogwarts ticket, suitcases, and of course—the Hogwarts Express™️! Check out the surprise zipper pulls: one zipper pull resembles the front of the Hogwarts Express, and the other is a soaring owl shaped in Hedwig’s™️ likeness! A quick unzip reveals a neutral-toned lining with a brick pattern reminiscent of the Platform 9 ¾ station, with suitcase trolleys, newspapers, and even the 9 ¾ plaque! The subtle blue-fill logo plate and high-end satin silver hardware are the enchanted finishing touches on this fun yet refined print. Take a piece of Platform 9 ¾ wherever you go- bring a little bit of magic into your every day with your Jujube styles!”
Mini Helix Product Changes (started with Honeydukes and will go forward on all future releases)
- Height is increased by 1”
- Back slip pocket
- Two zippered front pockets
We all know how difficult it can be to find a pacifier at the bottom of your diaper bag, especially when your little one is upset, only to discover that it is covered in crumbs and dirt. Keep your baby’s pacifier clean and easily accessible with the Paci Pod. Elastic straps inside can hold two pacifiers so you’ll always have a backup in case one gets dirty or lost, and the inside of the pod is treated to prevent the growth of bacteria. Use the wristlet strap to carry the pod, or attach it to your diaper bag or stroller with the swivel clip.
3”W x 3”H x 1.75”D
Many of our bags are designed with attachment points for messenger bag straps, and this strap is all you need to carry your bag with comfort and ease. The strap includes a memory foam shoulder pad with a grip underneath to prevent the strap from sliding off your shoulder. Choose a pattern to match your bag, or go for a contrasting color for a more unique look. You could even buy several so that you can switch up the look of your bag any time you like.
2”W x 31-49” adjustable length
Grab and Go
The Grab and Go is the no-fuss style perfect for light packers and quick trips. This quick-cinch drawstring backpack is made with a super-durable polyester fabric, offering an unprecedented breathability perfect for warm days. Thoughtful mesh pockets hold drinks to keep you cool, and the zippered Tech Pocket means additional security for wallets and phones. Nab your Grab and Go and head to the beach, the playground, or anywhere you need to be lightweight, cute & carefree!
- Pockets – Zippered tech pocket; 2 exterior mesh pockets
- Fabrics – Light-colored lining
- Straps – Oversized pliable woven cord
12”W x 16”H
Meet the Petite - the mini pack of your dreams! This unassuming, adorable backpack is made of a breathable, super-lightweight polyester perfect for short trips on hot days. And with adjustable canvas straps you'll keep comfy and hands-free. Moms will adore the Petite for nights out or solo trips to the store...just toss in keys, phone, wallet and go! Kiddos will love the independence of packing up their Petites with favorite toys and books! Small but mighty, everyone needs a few of these versatile Petites!
- Pockets – Zippered main compartment; Zippered front pocket;
- Fabrics – Light-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Lightweight canvas exterior
- Straps – Adjustable backpack straps
7.5”W x 10”H x 3.5”D
No diaper bag is complete without a comfy changing pad for your little one. This changing pad is made from soft memory foam, providing comfort for your baby during changes, no matter where you are. The interior is treated to prevent bacteria, mold and mildew from growing, keeping your little one safe and healthy. The exterior is stain-resistant, so there's no need to worry if your makeshift changing surface isn't as clean as you'd like it to be. At the end of the day, simply wash the pad in the washing machine and air dry.
- Fabrics - Memory foam core; Agion-treated interior resists bacteria, mold and mildew; Teflon-treated exterior resists stains and repels moisture
12"W x 21"H x 0.25"D
The Be Quick is all you need to take care of your baby while running errands around town. Stash diapers and wipes in this convenient carrying case, and hang it from your stroller or wrist. For longer outings, use the Be Quick to keep your larger diaper bag neat and organized. After your baby has moved on from diapers, this sleek bag doubles as a wristlet, clutch purse or crossbody bag, perfect for casual occasions with your friends.
11” L x 8” W x 2”H
Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated, structured cooler doubles as a bottle bag to hold two bottles for baby, or as a lunch bag for older kids and adults. The outside features one slip pocket for stashing napkins, utensils, and other needs, as well as a wide-zippered opening for easy access. The best part? You can just toss the Be Cool in the washing machine when it needs a quick clean. Get a Be Cool or two for everyone in the family—this is truly the bag for every age & stage!
7”W x 3.5”D x 9”H
With an external zippered pocket and outside handle for carrying ease, the Be Dapper is the perfect train case for the whole family!
10.5"L x 5"H x 3"D
The Be Organized set includes three packing cubes to help you organize your Jujube totes, duffels and diaper bags. Mesh panels on the top and bottom of each cube make it easy to see what’s inside so that you can get to what you need quickly. Dual zippers let you open each bag from either side for quick, easy access. Use all three together, or spread them out across multiple bags. When you’re not using these packing cubes, they fold flat for compact storage.
Small: 4.5”W x 4.5”H x 1.5”D; Medium: 5”W x 5”H x 7”D
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little guy or for a small bag on the go. The Mini Helix is ready for any outing!
5”W x 7”H x 2”D
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper pocket, and of course, the stuffable main compartment. Every detail is here… including the BRB’s breathable mesh backing and easy-peasy machine washability! Own your teeny piece of JuJuBe perfection with the exquisite Mini BRB!
5.5”W x 7”H x 3”D
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings. As versatile as the original, you can quickly convert the Mini B.F.F. from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment (now with two zipper pulls and an interior mesh pocket.) And don’t forget the invisible JuJuBe bells and whistles. The Mini B.F.F. features the same germ-resistant exterior and machine washable construction you need and love!
7.5”W x 5”H x 3”D
Get ready to take your organization skills to the next level. This set includes three mini bags that you can use to organize your diaper bag or as standalone bags. When you pack with Be Set, you’ll never have to dig around the bottom of your bag for small items again. The set comes with two detachable straps for use a wristlet or shoulder bag. You can also use them to hang the bags from your stroller.
Mini: 5.5”W x 3.5”H x 1”D; Medium: 9”W x 4.75”H x 1.75”D; Large: 9”W x 6.5”H x 2.5”D
This compact tote bag is so light that you’ll almost forget you’re carrying it. When traveling, you can fold this bag up so small that it barely takes up any room in your luggage, giving you whole extra bag’s worth of packing space for souvenirs on your way home. For shorter jaunts around town, you’ll have plenty of space to pack everything you need to care for yourself and your little one. Multiple pockets make it easy to keep your stuff separate from baby’s. and zippered closures keep everything secure.
- Pockets – 1 zippered pocket in main compartment; Zippered closure on main compartment; 2 insulated bottle pockets
- Fabrics – Light-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right off
- Straps – 2 tote straps with 10” drop; Reinforced fabric loops for attaching messenger strap (Sold separately) or other accessories (Sold separately)
12”W x 14”H x 3”D
This tote has SUPER powers! It’s SUPER cute! It’s SUPER light! It’s SUPER stuffable! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. This Super Be Plus diaper bag will help you be a SUPER parent!
- Pockets – 2 mesh pockets and one extra-long zippered pocket in main compartment; Zippered closure on main compartment; Large back pocket with snap closure; 3 exterior front pockets
18”W x 15”H x 4.5”D
Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll want it for all-day outings with baby? You need the all-purpose Midi Backpack. This structured backpack is the affordable, durable, super adorable mid-sized backpack in the JJB lineup. The Midi’s adjustable straps, five pocket stash-capacity, and two elasticized bottle pockets offer you a full day’s worth of packing (and comfortable carrying.) no matter what your busy day holds. With its attractive, versatile design, you just might find you need a Midi Backpack for every member of the family!
- Pockets – 1 front zipper pocket, 2 elasticized bottle pockets, 1 interior zippered pocket in main compartment, 3 interior elasticized pockets
- Fabrics – Light-colored lining; highly stain resistant material; interiors treated to resist bacteria, mold and mildew
- Straps – Lightweight adjustable webbing backpack straps
9.5”W x 4”D x 14”H
Pack up to take to the streets or the skies with the Be Packed. Small enough to fit into the overhead compartment, yet surprisingly roomy inside, this compact backpack is perfect for short jaunts. It’s also the ideal size for your little one to carry to school when you’re not using it yourself. Use the padded media pocket to stash your electronics, changing pad (sold separately), or diapers and wipes, and keep your phone handy in its very own quick-reach pocket.
- Features - Memory foam changing pad included; 1 zippered pocket and 1 elastic media pocket in main compartment; Zippered main compartment; Zippered front pocket; Outside mesh pocket; Quick-reach cell phone pocket
10.5”W x 16.5”H x 5”D
The Zealous Backpack is the bag that checks all the boxes. Your favorite JuJuBe backpack features? Check. A versatile size that looks great on both kids and adults? Check. What about an affordable price point? Check check check. The Zealous sports a classic backpack silhouette perfect for school, work, and heading out on the town. The large Mommy Pocket has an attached zippered front pocket for quick-grab items, and its main opening unzips wide to reveal two slip pockets, a springy key leash, and a hidden zipper pocket. The Zealous has two side bottle pockets to keep drinks in easy reach, and we even included a stowaway Tech Pocket in the top! Bring this lightweight Zealous Backpack anywhere - padded backpack straps and a machine-washable construction mean it is guaranteed to go the distance.
- Pockets – 4 mesh pocket and 1 slip pocket in main compartment; 2 insulated bottle pockets; Cell phone pocket; Mommy pocket
- Fabrics – Changing pad included; Light-colored lining; Padded back panel with breathable mesh; Silver ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right off
- Straps – Padded shoulder straps; Quick-grab top handle
13”W x 16”H x 5”D
I purchased a Grab and Go as a quick bag for simple trips out with my child where I didn't need a diaper bag. It's the perfect size for two kids and is very light-weight. Perfect for going on a walk!
I purchased the Be Right Back bag to be used as a diaper bag for a toddler and (in a few months) a newborn. Our old diaper bag was a backpack style that is pretty popular, but the zipper busted and the compartments just weren’t cutting it.
I have never been so excited to look at a diaper bag in my life. The print is fabulous - but the pockets, lining, piping, stitching and the overall size are incredible. I’m very happy with my purchase. It’s admittedly not getting a lot of use yet, as we are all quarantined - but I can’t wait to take it with me, and to clip it to the stroller for a longer walk.
Love the print, and love the fabric!
Super cute! Since we can’t leave the house right now, I was worried it wasn’t going to get much use but my toddler ran away with it (choo choo!) and hasn’t given it back yet so someone’s enjoying it!
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